But this increased visibility during Pride month shouldn't be a one-month thing - it's an opportunity to expand the diversity of our media consumption all year long. For 30 days, every product from T-shirts to bagels come in a rainbow motif in a nod toward supporting (and earning money from) the LGBTQ+ community. During Pride month every June, a lot of attention turns to LGBTQ+ culture, including its artists, creators and authors.